Graphic Solution Ltd

Graphic Solution supplies and services industrial technology: machinery, equipment, and the engineering support that comes with it. Their buyers are procurement people and plant engineers, and their sales cycle starts with someone searching for a part or a capability and landing on a page.

So the site is a catalogue and a credibility document at the same time. Product and service pages that describe what's actually on offer, a news section that shows the company is active, careers, and a contact path that produces an enquiry a salesperson can act on. Everything on it is editable from an admin area, so the company doesn't need me to publish a page.

The company had grown past its own description. People still knew them as a print supplier, which was true a decade ago and is now a fraction of what they do. Every enquiry that arrived was for the smallest part of the business, and the larger trading and engineering work came only through people who already knew them personally.

A website can't fix positioning on its own, but it's where positioning gets decided for everyone who hasn't met you. The job was to make the first impression match the actual company: a general trading partner in industrial technology, with print as one line among several.

The first pass was the positioning statement and the site map that follows from it: what the company sells, in what order of importance, and what a buyer needs to see before they'll send an enquiry. Print moved from the headline to a category. Trading and engineering services moved up.

SEO was treated as a requirement from the start rather than something to bolt on later. Every page gets its own title, description and social card. Structured data where it applies. A sitemap generated from the actual content rather than hand-maintained, so a new product page is discoverable the day it's published, and social preview images generated per page instead of one logo everywhere.

Deliberately out of scope: e-commerce, quotes and pricing online, and any customer login. In this market the enquiry is the conversion, and pretending otherwise would have added a checkout nobody would use.

Content is server-rendered so crawlers get real HTML rather than an empty shell, and every page's metadata is defined in one place instead of scattered through the components — the same approach I use on this site. It means adding a page can't accidentally ship without a title.

The sitemap is generated from the content that exists, and social preview images are produced per page at request time from the page's own title, so a shared link looks intentional without anyone designing a card.

Behind the site is an admin area for products, services, news, job listings and enquiries. It's deliberately plain — the people using it manage a warehouse, not a CMS, so the forms are short and the destructive actions ask twice.

The rest of the work was performance and restraint: compressed imagery, no heavy libraries, and a layout that holds up on the mid-range Android phones and patchy connections most of the audience is actually on.